Vol. I — A Working Portfolio
Julia Eden Fink
Creative & growth marketer, trained in the classics. I build brand voice and visual systems from zero, run performance across Meta and TikTok Shop, and write in the plain, precise tradition of the humanities that raised me.
§ I. About
A marketer who reads footnotes.
My background is in the humanities — classics, language, the slow work of reading things closely. I bring the same discipline to brand and growth: attention to what a sentence actually says, and what a chart actually shows.
I've built go-to-market strategy before a launch, managed seven-figure ad spend, and written enough hooks to know that taste and performance aren't opposites. They're the same job, seen from two sides.
§ II. Services
Four practices, one pen.
- I.Practice
Brand & Creative
Building cohesive brand voice, visual systems, and positioning from the ground up — narratives that resonate and endure.
- II.Practice
Growth & Performance
TikTok Shop management and strategy, Meta ads, funnel analysis, and the data work that quietly compounds conversion.
- III.Practice
Strategic Execution
Cross-functional campaign management with a bias for metrics, iteration, and durable growth over spectacle.
- IV.Practice
Music & Composition
Songwriting, composition, and production — piano, drums, bass, guitar, mandolin, banjo, ukulele. Collaborations with Liza Monjauze Productions and Musical Fresco.
§ III. Selected Work
Brands I've helped grow.
A partial list, in no particular order. Case studies available on request.
- DavidGrowth from pre-launch, one year
- MUD\WTRCreative & performance
- Fody FoodsBrand & funnel
- IncredifullsStrategy & ads
- Better OffBrand voice
- The Real IvanovCreative direction
§ IV. In another key
"Writing songs is the same muscle as writing a headline — you find the shortest line that still means everything."
Songwriter · Multi-instrumentalist · Collaborator
§ V. Praise
What collaborators say.
"Julia built our brand voice from a blank page and made it feel inevitable. Six months in, our creative was outperforming benchmarks we'd chased for years."
"Rare combination — she can write a headline that stops the scroll and read a funnel report without losing the plot. We trusted her with the whole GTM."
"She treats copy like a craft and numbers like a language. Our TikTok Shop revenue tripled in the quarter she took it over."
§ VI. Questions
Frequently asked.
- 01.What kind of engagements do you take on?
- Fractional growth and creative leadership, project-based brand builds, TikTok Shop management, and shorter consulting sprints for teams that need a second set of eyes on positioning or performance.
- 02.Do you work with early-stage brands or established ones?
- Both. I've launched brands from zero and I've come in to sharpen ones already doing eight figures. The work is different; the discipline is the same.
- 03.What does a typical first month look like?
- A close read of what exists — voice, creative, funnels, data — followed by a short written diagnosis and a prioritized plan. Then we start shipping.
- 04.Do you write the copy yourself?
- Yes. Hooks, scripts, landing pages, brand narrative. That's the part I'm least willing to hand off.
- 05.Where are you based, and do you travel?
- Los Angeles, and yes — for the right project or shoot.
§ VII. Correspondence
Let's write something
worth reading.
- Telephone
- (323) 893-2262
- Professional
- Music
- frescomusical.com